Monday 20 May 2013

What You See, What You Get?

Marketing our wedding band is something we have have to do every day almost.  The wedding entertainment market is very competitive as Scotland has a high demand for wedding bands adds to the amount of bands trying to get their slice of the pie!

When we market our wedding band, we pride ourselves on giving the most accurate impression we possibly can.  All of our videos have been done 100% live and our studio recordings are no different.  We have stayed away from studio magic and trickery in favour of being as honest as we can be.


Like any marketeer, we keep an eye the competition, seeing what other wedding bands do to attract customers.  What we have found really surprised us in a number of cases, more cases than we thought.  We have seen many of these bands show a music video in support of their abilities, but very few of them have been an accurate representation. Nine times out of ten, the performers are miming to a highly polished studio recording in their videos.  And this highly polished recording employs all of the modern technology it can to enhance the performance.


We have to ask ourselves, do we blame them?  Of course a wedding band wants to try and get as many gigs as they can.  But imagine your big day, you have seen the video and they sound exactly like the record.  The band set up and play your carefully selected first dance and its nothing like what you expected it to be.


Furthermore, we have seen another level of studio magic, so to speak.  As a successful vocal school, we have a large selection of professional quality back tracks.  And on investigation of some function bands we have found ourselves recognising the backing track in the band's demo.  So only the singer is being showcased, not the actual band!


So when you are looking at a band for your wedding make sure you are seeing what your actually getting.  If you see a group that comprise of a guitarist, a drummer, bass player and vocalist and their demo has lush brass parts, huge strings and fluent piano, you can be sure that this band cant give you that on the big night!


We take pride in our function band and believe its one of the best in Scotland. And when you check our website, what you see (and hear) is what you get!

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